Link shortener is a technique on the Internet where a Uniform Resource Locator can be creating significantly shorter and yet leads to the correct page. This is done via a link shortener, a program that automatically redirects to the page that has a long more relevant URL. A good example of this is Google's link explorer. This tool allows you to view your link's history and show how long it has been live.
Using a link shortener can give you a significant edge over your competitors. If you're using SEO, one of the biggest challenges for you is controlling the amount of incoming links. By effectively using these tools, you can ensure that there is little competition between your website and others. By ranking higher on the search engines, your link popularity and your click through rate will increase. Ultimately, your business will grow and success will come easier.
The basic idea behind link shortening/shortening services is that you create links that direct to your website. When people click on these links they are directed to your website. They don't have to type in a long run, they just simply visit your site. Obviously, this is very different than a normal link on a search engine.
With a link shortener, you can get even more backlinks for your website. When someone clicks on one of your backlinks, the link is considered a vote for your site. This means that your site gets a higher ranking on the search engine results. To make matters even more convenient, you can employ both Google's in-built link shortening service or externally. You can create thousands of back links with only a few clicks of the mouse.
A link shortener service is very beneficial to businesses who have an online marketing campaign. If you're selling a product, you need as many links pointing to your website as possible. An inbound link from an authority site/site that receives a high number of visitors, will be a high benefit to you. This way, you can potentially gain a lot more business.
The link building service industry is growing incredibly large at the moment. Many web marketers have realised the benefits of having lots of inbound links pointing to their website. Of course, there are hundreds of other link building services available but if you're just starting out, I would highly recommend choosing a good link shortener. The amount of traffic you can generate will only get better as you continue to add more links. Do yourself a huge favour and start searching for the link building tool you need. Start making money, it's literally waiting for you to grab it!