What is Facebook Business Manager? As the name implies, the Facebook Business Manager single-handedly manages your company's various business assets, accounts, and ad settings, as well as your page on Facebook, all in one location. The Facebook Business Manager serves as an interface between the various systems and applications of your company. For example, if you want to update your company's page on Facebook, you can use the Business Manager to upload the necessary data and details. Once this is done, you can then update the page for other employees and send out broadcast messages. You can also search for the latest trends on Facebook and connect all of your different social networks.
This single application is capable of connecting your business accounts with over 800 different ad groups and display relevant ads based on the content of each group. When it comes to ad placement, you will be able to choose whether you want to display ads on the right-hand pane of the News Feed, or the main page. In addition to that, you will be able to manage and monitor ad groups, as well as their performance. For agencies, being able to manage these areas one by one gives agencies the ability to better oversee the ad campaigns they are running.
Beyond managing your company's ad accounts, the Facebook Business Manager allows agencies to easily create a user profile for each employee, which is then linked to one account, whether it is their personal account or a team one. You will be able to set the Privacy controls on this user profile to ensure that only authorized people have access to it. Similarly, groups can be created and managed in the same way. For agencies that work with a wide variety of clients, this feature is particularly useful, as it allows them to manage different ad units for each individual client, without having to worry about creating separate accounts for each individual client.
Another function of the Facebook Business Manager allows you to update various aspects of your business, such as your Facebook page, your Facebook business name, and your website. By using either the Privacy option or the Manage Box option, you will be able to modify these various aspects of your business. For example, when you update your business name, the name will be publicly displayed to all of your Facebook friends. However, if you wish to control who knows about your businesses, you can either add a page for the business name, or create a Manage Box, and link it to your personal account.
When managing your groups within the Facebook Business Manager, it is important that you learn how to use each of these features, as not all managers will be familiar with all of the options. For example, some groups are used for communicating internally, while others are used for sharing information between team members. To help you effectively manage these accounts, you should learn how to navigate each of these sections.
The final feature that you will want to familiarize yourself within the Facebook Business Manager are the marketing functions. In order to run effective ad campaigns on Facebook, you should learn how to use the Lookout box, as well as the news feeds. In addition to this, you should be able to manage your business assets, such as your Facebook fans and Likes, and how to access them via the News Feeds. These functions will allow you to run effective ad campaigns on Facebook.