Instagram has recently taken off like wildfire, getting millions of users signing up every day. As a marketer, you should seriously consider making your account available on this platform. It's free and you can easily build a fan base fast. However, as with any other social network you need to work hard to gain visibility and get your message out. Many small businesses miss out on the opportunity because they don't know how to make their Instagram accounts successful. In this article, we'll discuss in detail how you can do some Instagram SEO and apply that online marketing strategy to bring in new followers.
The first step you need to take is to optimize your Instagram profile. This is where your quality content comes into play and where you can optimize your image to help you achieve better results in terms of search engine optimization. In this article, we cover a few of the more effective methods to optimize your images and videos for relevant keywords and key phrases. We will also talk about how you can maximize your Instagram SEO campaign to help you achieve even greater visibility.
In order to make sure that you're getting the most from your efforts in Instagram SEO, it's crucial to create high-quality images that you can further customize for your profile. You should also focus on using hashtags in your image's caption since this will increase the chances that users searching for related keywords or images will find them in your caption. For hashtags, you can simply use the hashtag keyword and use a colon to separate keywords from a list of generic ones such as #love, #food, etc. In your profile, you should also focus on using relevant keywords in your captions, and you should try to avoid using keywords in the body of your caption as this can be seen as spam by Instagram algorithms. If you do so, you may be asked to modify the code in the future.
In addition to using hashtags in your images, you should also try to create strong and text links within your images. The alt text links should be the text that is used in place of links in the image. For example, if you are uploading an image of a dog, you should include the hashtag #dog. An alternative text option can also be chosen by you if you prefer not to include alt text links.
Another way to take advantage of hashtags in Instagram SEO is discoverability. A discovery code is a code that you can add to the bottom of each image. Whenever a user searches for a keyword related to the content in your Instagram to account, the bottom of the image will be searched first and the user will be shown a list of relevant images. If your image is found, it will replace the #dog in the Instagram to an alt text link, making it much more discoverable to users.
Try to make sure that you choose a username that is visually interesting and one that is easy to remember and identify. It is quite common for Instagram users to use their main username when they are searching for images. However, this does not mean that you have to follow this common practice as it can actually decrease your chance of reaching the users who most need your product or service. If you create an interesting username for your Instagram new campaign, you will reach a lot more users than the person using their main username.